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The Latest on Print and Packaging

Is Your Packaging Experiencing an Identity Crisis?

Just like a mid-life crisis, finding the underlying reasons why your packaging is causing confusion or dissatisfaction among your consumer base can be a difficult process. If your brand has been around for a long time and has maintained the same position in the market for years, this type of crisis may sneak up on…

9 Questions to Ask Before a Packaging Refresh

Every successful packaging redesign or refresh requires careful planning and advice from an experienced packaging supplier. There are many reasons to refresh your packaging, but it’s important to ask the right questions to ensure the end result meets your brand’s needs. Here are crucial questions to ask when considering a packaging redesign: What Are We…

Fast 5 Facts: Color Management

Have you ever wondered how printing suppliers achieve consistency across print runs and across multiple presses? Everyone sees color slightly differently, and certain hues may appear differently depending on the type of substrate used in printing or even the press on which a job is printed on. So how can brand managers ensure their print…

5 Signs You’re Working with an Innovative Print Vendor

As a creative or ad agency, your clients count on innovative, one-of-a-kind designs to make their direct mail campaigns or product packaging stand out among competitors in the market. However, print suppliers often can’t keep up with changes in the industry or consumer expectations. With pressure to deliver on innovation, ad and creative agencies are…

Fast 5 Facts: Die Cutting

Die cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself. In today’s Fast 5 Facts we’ll learn some unique characteristics of…

Meeting Today’s Consumer Demands through Packaging

What goes into a successful consumer packaging strategy? Heritage and authenticity are just two of the factors that brands consider extremely important to connect with a community of advocates and target consumers. While acknowledging your brand’s roots is important, staying too close to one specific look and feel or holding onto elements of an outdated…

B2B vs. B2C Financial Direct Mail Offers: What to Consider

If you’re a financial institution, you already have a clear understanding of the different needs that a business-to-business customer has compared to a business-to-consumer client. However, this distinction doesn’t always translate well to direct mail, and the lines between these two target audiences may blur sometimes. Creating an effective, impactful direct mail offer for a…

Making Your Consumer Product Your Best Asset Through Packaging

Many different elements factor into a successful branding strategy. While catchy slogans and engaging advertising campaigns can help catch the attention of consumers, a brand’s true measure of success comes from the quality of its product. With this in mind, how can a packaging design support your product’s role as your best brand asset? Why…

Is Your Packaging Design Disruptive?

Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel about what kinds of products and services are possible. In sectors with a great deal of competition and stagnant prices, disruptors can enter the market and carve out a truly…

Product Packaging Nightmares (That Could Happen to You)

When working on your product packaging, there are often blind spots that can make one little aspect of your packaging project become a nightmare. Having a full perspective your packaging project, from start to finish, is critical for spotting these blind spots along the way. Missing these blind spots can completely derail your packaging project…

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