Blog

The Latest on Print and Packaging

The Top 5 Direct Mail Mistakes to Avoid

Direct mail is a highly relevant marketing channel for many industries, but you can’t just create a campaign and bombard customers’ mailboxes with little thought. All the elements of a direct mail campaign need to work together in harmony to be truly effective and strike the right chord with your audience. With more than 50…

Designing Packaging for the Luxury Market

It’s no secret that luxury goods stand above the rest. Through strategic positioning, luxury brands demand attention and are coveted for their often extravagant and lavish packaging designs. Not only is the right packaging critical for driving sales, but it also communicates the history and story. How can this be communicated in packaging? Whether it’s…

6 Questions to Ask Before Switching Packaging or Direct Mail Suppliers

If you’re considering a new packaging or direct mail supplier, there’s plenty that needs to be addressed. Processes, fit, capabilities, cost; the list goes on. Even when all of these align, it’s important to ask key questions to help you determine if a packaging supplier will be a good partner for the long run. As an agency or…

Creating Credit Card Welcome Kits that Impress Clients

Credit cards create exciting possibilities. Whether there are rewards or miles attached to your credit card, a credit card opens up a world of opportunities. Because of this, the packaging in which it arrives should be equally exciting and interactive, never bland. Receiving a brand new credit card is an exciting prospect for many banking…

The Art of Creating a Custom Sales Launch Kit

“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the case when it comes to sales launch kits. Potential clients will judge your kit by its cover. A well-designed sales launch kit excites sales teams, retailers and potential clients. It…

From Ordinary to Extraordinary: Enhancing the Folding Carton

Although a folding carton is a commonly used packaging option for the health and beauty industry, no two cartons are alike. While they all share the same foundational structure, successful folding cartons must adequately educate, convey value, and deliver on brand promise. But how can a humble paperboard or plastic carton be transformed from ordinary…

Packaging Success: An Exclusive Look at the Packaging Creation Process

Packaging is one of the first things your customers notice about your product. Any industry wishing to remain competitive in today’s marketplace must continually modify their packaging and presentation strategies to meet the changing needs and desires of consumers. To do this, companies must plan and design original, eye-catching packaging that aligns with the customer’s…

How Packaging Helps You Meet the 5 P’s of Marketing

If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to closely examine your current business practices and make the necessary changes in the direction you want. The five P’s of marketing (product, price, promotion, place and positioning) can help you…

Why Packaging Builds Brand and Product Credibility in Online Environments

Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item being purchased by the consumer, but it’s usually hidden away inside some sort of container. While the actual product may be visible, in most cases, it’s the packaging that really…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

  sustainability ebook - pop up CTA