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The Latest on Print and Packaging

5 Ways to Prevent Anti-Diversion and Counterfeiting of Products/Packaging

The threat of diversion or counterfeiting of products is a major concern for product manufacturers. Diversion occurs when the manufacturer’s product is sold through or by an unauthorized seller or channel. Another growing concern is counterfeiting of the manufacturer’s product and its packaging. For consumers, the only safe way to avoid counterfeited and potentially unsafe…

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs

Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. While some anxieties are inevitable, it is possible to prepare for the unknown and be ready to handle any situation that occurs during your product launch.   Thinking Outside the…

Striking the Balance Between Cost and Innovation

It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost and innovation without compromising what your brand stands for and what product you produce? On the one hand, you can seek out top technology, ideas and talent for a premium…

5 Questions to Ask Your Product Packaging Company

Regardless of the industry, market, or sector in which you operate, it’s important to make positive first impressions, particularly when developing brand recognition with consumers, customers and clients. From a top-down perspective, these first impressions and the importance of driving brand recognition require attention to detail that hold a greater weight. For companies selling physical…

5 Signs You Need a Packaging Redesign

One of the most crucial components of a product’s image and sales is its package design.  Whether your brand hasn’t considered a package redesign in one or ten years, many signals exist to point companies toward the need for a design overhaul. Telltale Signs of a Package Design Rut Sometimes it’s easy to tell when…

4 Things to Ask When Choosing a Packaging Company

Deciding to work with a packaging manufacturer is one of the most important decisions manufacturers can make regarding the appearance, quality and cost of their products. Although such firms exist in abundance across the world, no two are created equal. Working with a packaging company for the first time provides the perfect opportunity to talk…