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The Latest on Print and Packaging

Industries with the Highest Customer Retention

Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. At JohnsByrne, we know that that relation is based on your image, and your image is our bottom line. Today’s printing and packaging industry is driven by the creative application of cutting-edge…

Must-Haves For Paperboard Food Packaging and Sleeves

Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, director of consumer intelligence for Tetra Pak, with consumers of every age and class—including celebrities, presidents, and even the pope—documenting their opinions and the daily moments of their existence with…

How to Avoid Over-Packaging Your Product

Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside it. But packaging doesn’t stop there. Developing an efficient and effective packaging requires understanding the entire product’s journey. From fulfillment to its final destination on the store shelf, there are…

2015 Packaging Trends

With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…

8 Product Packaging Design Tips for Start-ups

Finding the right packaging for your product is not only important for establishing your product and brand, but also for its overall success in the marketplace. Start-ups have it especially difficult when developing their very first product packaging. Faced with a myriad of factors such as time and budget, start-ups must be deliberate when launching…

5 Ways to Prevent Anti-Diversion and Counterfeiting of Products/Packaging

The threat of diversion or counterfeiting of products is a major concern for product manufacturers. Diversion occurs when the manufacturer’s product is sold through or by an unauthorized seller or channel. Another growing concern is counterfeiting of the manufacturer’s product and its packaging. For consumers, the only safe way to avoid counterfeited and potentially unsafe…

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs

Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. While some anxieties are inevitable, it is possible to prepare for the unknown and be ready to handle any situation that occurs during your product launch.   Thinking Outside the…

Striking the Balance Between Cost and Innovation

It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost and innovation without compromising what your brand stands for and what product you produce? On the one hand, you can seek out top technology, ideas and talent for a premium…

5 Questions to Ask Your Product Packaging Company

Regardless of the industry, market, or sector in which you operate, it’s important to make positive first impressions, particularly when developing brand recognition with consumers, customers and clients. From a top-down perspective, these first impressions and the importance of driving brand recognition require attention to detail that hold a greater weight. For companies selling physical…

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