The Latest on Print and Packaging

5 Luxury Packaging High-End Looks Every Designer Needs to Know

Luxury brands are identified by much more than a higher price point. By the use of high-end materials and finishes, fine workmanship, special development and manufacturing methods, luxury packaging signals sumptuous living, refinement, superior quality, and exclusivity. WHY HIGH-END, LUXURY PACKAGING? Luxury beyond the standards of a necessity can move any product to a higher…

What’s the Cost of Luxury Packaging?

With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. As long as it protects the product reasonably well, why not get by with commodity packaging? Luxury custom packaging, on the other hand, is uniquely tailored to fit your product….

The Value of Premium Luxury Packaging on Your Brand

Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great impression. This is even more important for luxury brands because you’re trying to persuade consumers to look beyond the price tag and focus on the value – and status –…

What Top Luxury Packaging Manufacturers Offer that Others Don’t

Choosing a packaging manufacturer involves learning as much as possible about the design and production capabilities of the company, as not all packaging producers are equal in level of professionalism, depth of skill, printing processes available, and experience. The top luxury packaging manufacturers offer far more in technology and knowhow than others in the industry….

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