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Differentiating Multiple SKUs Within a Brand Family

Many brands create multiple product lines, giving consumers a wider range of products to choose from, as well as giving consumers an opportunity to find a product tailored to their more specific needs. For example, a skincare company may create a skincare line with unique products used to target different skin types. A successful packaging…

Creating Packaging for Multi-SKU Lines

Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your overall brand message, what features of the product you want to highlight, and many more. An added challenge is presented when developing packaging for a product line containing multiple SKUs,…