Considering Exotic Printing Substrates? Read this First.
Exotic substrates can instantly take packaging from ordinary to the next level. They not only add a unique touch to your packaging, but they also add instant appeal and a touch of luxury that is hard for standard, untreated substrates like paperboard to achieve. Their exotic nature alone makes any packaging, be it a rigid…
Paper vs. Plastic – A Discussion of Folding Carton Uses for Cosmetics
Folding cartons are a versatile packaging option for any industry. For the health and beauty industry, the options with folding cartons can be endless. However, the structure is not the only thing to consider when designing a packaging for a cosmetic product. Substrates also play an important role in determining the ideal folding carton design…
2015 Packaging Trends
With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…
Unique Packaging Solutions for Wearable Electronics
From smart watches to fitness trackers, wearable electronics are becoming the norm rather than the exception. With more wearable technology on the market, branding through packaging is an innovative way to differentiate a product from the competition. The New Revolution The number of new wearable gadgets seems to grow larger with every holiday season. Some…
Limited Edition Packaging that Stands Out
When it is labeled as limited edition, a product gains a leg up on the competition. Limited edition items imply specialty, limited supplies, and unique product or packaging attributes. Limited editions are also perceived as more valuable than regular edition counterparts. Creating visually appealing limited edition packaging can enhance the product experience and encourage sales…
How to Create Multisensory Customized Packaging that Appeals to Customers
When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into account everything from the way it looks, feels and sounds; in some cases that even means how it tastes and smells. Beyond the actual product, are you thinking about packaging…
4 Ways Specialty Packaging Design Can Press the Limits
In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products…
5 Benefits of Clear Plastic Folding Carton Designs
When choosing packaging for a product, companies must take several factors into consideration. One of these is how to display their item within a package. When seeking to highlight the quality, appearance, or other attributes of a product, clear plastic substrates are the go-to material for manufacturers. Far more sophisticated and varied than when they…
