Designing Packaging for Wearables: Using Packaging to Highlight Technology Innovations
Today, wearable technologies are rapidly gaining popularity for many consumer demographics – including adults, children, and new parents of infants. From baby wearable devices that measure temperature to health watches that track fitness goals and sleep patterns, wearable tech offers countless solutions for a diverse set of needs. Wearables are marketed as offering the best…
JohnsByrnes’ Packaging Process: From Concept to Completion
If you’ve decided to start working with a new print and packaging partner, you’re probably curious about what the printing and packaging development process looks like. It is important to know how each potential packaging partner runs their processes in order to determine what to expect. Below, JohnsByrne breaks down each step of our own…
Lenticular Printing
Standing out in today’s competitive market is vital to keeping your brand alive – no matter what industry you’re in. Since packaging is the first part of a product a consumer interacts with, brands strive to create eye-catching packaging designs. However, what happens when everyone is creating packaging with unique shapes and popping colors? It’s…
The Unboxing Experience: Why it Matters & How to Do It Right
The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has become so important that large retailers are focusing not just on packaging but the unboxing experience as well. In fact, the unboxing experience has become so important that there are…
