Scent Innovation for Direct Mail
Discover the power of scent to increase response rates and drive ROI With direct mail, marketers have a unique opportunity to engage with their audience’s senses. While direct mail already appeals to our sense of sight and touch it can further engage consumers through their sense of smell using scent marketing. A fragrance scent is…
Five ways to elevate your brand with premium packaging
Packaging that showcases both product and brand. Packaging that delights the consumer, enhancing brand love and loyalty. Packaging that transcends box, tray and label to become a truly memorable element of the product it contains, creating not just an unboxing experience but an introduction to something extraordinary. Every great brand deserves nothing less, product…
Packaging Trend: Shape & Die-Cutting
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…
Packaging Trend: Natural Patterns and Materials
The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One trend that has been increasingly popular in recent months is printing effects to create the appearance of a natural material, such as wood or marble. Although an option for secondary…
The Folding Carton Manufacturing Process
A cornerstone of secondary packaging is the paperboard folding carton. Paperboard stock is specifically formulated to crease easily and some stocks are purchased for their crack resistance properties. The most significant advantage of folding cartons is that they can be shipped flat and then assembled upon arrival, making them an incredibly space efficient alternative to…
Color Packaging: The Color Wheel of Branding And Packaging
At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. Visible from a greater distance than other elements, such as copy, shape and graphics, color is vital to packaging. The greatest reason for this is that the psychology of color…
Automotive Print & Packaging Innovations: How to Get More Traction
In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car manufacturers to constantly rethink every model. Constant updates and upgrades to last year’s model makes for a faster, more efficient and high-tech automobile. When consumers have such high expectations, it’s…
Considering Exotic Printing Substrates? Read this First.
Exotic substrates can instantly take packaging from ordinary to the next level. They not only add a unique touch to your packaging, but they also add instant appeal and a touch of luxury that is hard for standard, untreated substrates like paperboard to achieve. Their exotic nature alone makes any packaging, be it a rigid…
Fast 5 Facts on Presses
From their earliest beginnings, printing presses have revolutionized the world. Take Gutenberg’s first press. The simple invention of movable type led to the first mass production of books in Europe. Today’s printing presses are, of course, much more advanced. Still, they continue to revolutionize the way we think of print. Here are 5 facts about…
How to Increase Open & Acquisition Rates with Innovative Printing Effects
At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…
