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The Latest on Print and Packaging

Printing and Packaging Terms to Know, Part 2: Coatings and Varnishes

Many clients don’t realize just how many options they have when it comes to printing. The possibilities are virtually limitless when you choose a company that has advanced printing equipment and a skilled printing team. One way to create more memorable and unique effects is to use and combine different varnishes and coatings. But how…

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

Top 10 Substrates, Finishes, and Coating Effects that Make a Statement

Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal of research, planning, and precise implementation to be effective, there are certain ways to boost the likelihood of successfully making an impact on your product packaging or print solution. This…

A Behind the Scenes Look at Press and Finishing Effects

When creating customized print and packaging solutions, every aspect must be carefully considered, analyzed and reviewed based on the perceived value it adds to the associated brand or product. Whether it’s a point-of-sale display, product packaging, high-impact direct mail or any other physical marketing tool, success is in the finer details. Pressing the Limits One…

4 Ways Specialty Packaging Design Can Press the Limits

In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products…

Choosing the Right Folding Carton for Your Packaging Needs

Packaging is everything when it comes to marketing your product. There are many ways to package a product, and chief among them, in terms of convenience, is a folding carton. Folding cartons also allow for maximum customizability when it comes to showing off your brand. To properly select an appropriate type of carton, consider the…