Your integrated domestic packaging partner: the JohnsByrne advantage “by the numbers.”
How does an integrated domestic packaging partner drive more quality and innovation? And why is that so incredibly important for today’s brands? Recently, JohnsByrne circled back to answer that two-part question again, this time by simply “doing the math.” And as you’ll see, having the math on your side is a powerful advantage in today’s…
Designing the Zero-Defect Workflow: Rigid Processes Drive High Quality Packaging Metrics at JohnsByrne
“Quality isn’t a test you pass. It’s a lifestyle you live. Every day.” According to Jack Gustafson, COO at JohnsByrne, that mentality is what’s truly required to drive premium performance from any quality program. And it’s what JohnsByrne has put in place to build its Tier 1 quality program. Consider that JohnsByrne is able to…
What Your Design Agency Doesn’t Know About Packaging
Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good packaging design goes way beyond a pretty box. It tells a story of a brand and helps establish a relationship with the consumer. Great agencies can develop out-of-the-box designs that…
Hot Foil Stamping vs. Metalized Inks: What You Need to Know
Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch the eyes of your customers. Because shiny metals are often valuable, it also creates a subconscious association that whatever inside the package is valuable too. If you plan to create…
Lenticular Printing 101: What, How, and More
What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is actually an optical illusion. By covering images with plastic sheets of tiny lenses, printers allow the eye to view alternating sections of multiple images simultaneously. This creates a sense of…
Packaging Trend: Shape & Die-Cutting
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…
5 Common Packaging Production Pitfalls and How to Avoid Them
Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well your print and packaging expert brings the concept to life. Production mistakes can be costly. They leave you with the dilemma of accepting an inferior product or waiting for the…
Printing & Packaging Terms, Part 3: Tucks & Folds
Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…
Johns Byrne Gold Ink Awards for 2016
Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards are considered as the “Oscars of the print industry.” There is no greater honor than being the recipient of the Gold Ink awards, as they are bestowed only upon the…
Avoiding Costly Packaging Mistakes
No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be life-saving for any company or brand. But how can you escape unforeseen packaging expenses that will run up the bill and potentially damage profitability? Here’s how: Packaging Lifecycle Analysis The…
