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The Latest on Print and Packaging

How Packaging Helps You Meet the 5 P’s of Marketing

If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to closely examine your current business practices and make the necessary changes in the direction you want. The five P’s of marketing (product, price, promotion, place and positioning) can help you…

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Why Packaging Builds Brand and Product Credibility in Online Environments

Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item being purchased by the consumer, but it’s usually hidden away inside some sort of container. While the actual product may be visible, in most cases, it’s the packaging that really…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Choosing the Perfect Packaging Type for Your Product

The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative packages to carry your “precious cargo.” However, beyond the visual appearance, the right product package design should also consider sustainability, functionality, brand imaging and demographic appeal. At JohnsByrne, we are…

2015 Packaging Trends

With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…

8 Product Packaging Design Tips for Start-ups

Finding the right packaging for your product is not only important for establishing your product and brand, but also for its overall success in the marketplace. Start-ups have it especially difficult when developing their very first product packaging. Faced with a myriad of factors such as time and budget, start-ups must be deliberate when launching…

Creating Effective Interactive In-Store Displays

In-store displays are your silent salespeople in the retail environment. In-store displays are much more than a vessel to hold your product. They serve an important role in marketing your product and strengthening your brand loyalty among your consumers. A well-conceived in-store display has four major functions: Grab customers’ attention Engage customers Entertain customers Educate…

Fulfillment and Welcome Kit Packaging That Delivers

High-end companies that deliver quality products and services often use fulfillment luxury packaging to set their brands apart. Whether its fulfillment kits—including product launch kits—sales kits or promotional kits, JohnsByrne’s end-to-end services can provide every type of fulfillment kit you need, with high-quality, imaginative and interactive structural designs, and expedient turnaround times. Welcome kits are…

In-Store Promotional Kits and Displays: 5 Things to Consider

In-store promotional kits provide a way to speak to consumers in a unique way, while browsing the store environment. How many times have you walked into a store and stopped by a promotional display to check out the product being offered, or even pick up a promotional package? Even if the promotion doesn’t directly lead…