How Promotional Cartons Motivate Shoppers to Purchase
Manufacturers, marketers and designers can agree on one thing: great packaging drives sales. When it comes to the retail environment, creating a package design that stands out is only part of the equation. Whether it’s hair care products or fragrances, great promotional packaging motivates shopper behavior. Here are 5 ways to use promotional cartons to…
Packaging & Selling Nutraceuticals in an Online Market
In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages and supplements that provide medical or health benefits to consumers, including the prevention and treatment of disease. Today, the nutraceutical market is one of the fastest-growing markets. Consisting of functional…
How Financial Institutions can Create High Impact Loyalty-Rewards Programs
It is always smart to keep engaged with customers, and loyalty rewards programs have proven to be an effective method for cross-selling and preventing customer loss. However, the way they are used has changed in recent years. The global economic crisis has forced many bank closures and significantly reduced merchant interchange fees, bringing about new…
How Packaging Helps You Meet the 5 P’s of Marketing
If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to closely examine your current business practices and make the necessary changes in the direction you want. The five P’s of marketing (product, price, promotion, place and positioning) can help you…
How to Increase Open & Acquisition Rates with Innovative Printing Effects
At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…
Why Packaging Builds Brand and Product Credibility in Online Environments
Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item being purchased by the consumer, but it’s usually hidden away inside some sort of container. While the actual product may be visible, in most cases, it’s the packaging that really…
Key Considerations for Developing Packaging for Your Demographic
If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…
Choosing the Perfect Packaging Type for Your Product
The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative packages to carry your “precious cargo.” However, beyond the visual appearance, the right product package design should also consider sustainability, functionality, brand imaging and demographic appeal. At JohnsByrne, we are…
2015 Packaging Trends
With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…
8 Product Packaging Design Tips for Start-ups
Finding the right packaging for your product is not only important for establishing your product and brand, but also for its overall success in the marketplace. Start-ups have it especially difficult when developing their very first product packaging. Faced with a myriad of factors such as time and budget, start-ups must be deliberate when launching…
