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In-Store Promotional Kits and Displays: 5 Things to Consider

In-store promotional kits provide a way to speak to consumers in a unique way, while browsing the store environment. How many times have you walked into a store and stopped by a promotional display to check out the product being offered, or even pick up a promotional package? Even if the promotion doesn’t directly lead…

As Seen on Ellen: eBay’s 5-Piece Accordion Style Gift Card Holder

This year, on the 6th day of her show’s special, featuring “12 Days of Giveaways,” Ellen DeGeneres gave different gift cards to each member of her audience. Among these gift cards were eBay’s accordion style gift card set, produced by JohnsByrne. The eBay gift cards were part of a unique five-piece gift card holder, designed…

Postal Regulations: Things You Need to Know for Your Direct Mail Projects

There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking at the entirety of the campaign can be overwhelming. One area that requires careful attention to detail is direct mailings. Having a printing and packaging provider who is knowledgeable with…

4 Questions to Ask when Planning Your Promotional Packaging

One of the most compelling ways to incorporate inventive product packaging is in promotional items. Giveaways, gifts and other promotional products are meant to increase goodwill with potential and current customers and raise a brand’s stature among its competitors. As such, the packaging of these items plays an important role in recipients’ perceptions of their…