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The Latest on Print and Packaging

The Importance of Packaging Testing

Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that it was safe, reliable, and compliant with the industry standards – so why should your packaging be any different? You trust packaging to perform as promised, to protect your products,…

Less is More: When Packaging Simplicity is a Must

From lenticular or holographic effects to finishing effects that leave the final product textured or three dimensional, modern packaging design options are almost limitless. The hundreds of different structural and visual effects allow for unprecedented creativity and variation in packaging design – but creativity should never be at the expense of simplicity or elegance. In…

Creative Plastic Packaging

The development of plastic has impacted the modern packaging industry, possibly more than any other material. Its options for variations in transparency make it uniquely versatile for packaging that showcases a product. A clear plastic folding carton provides an option with maximum visibility, while plastic with artful printed images can enhance the retail and propel…

Packaging for the Millennial Generation

When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have actually overtaken Baby Boomers as the largest generation. This means they have a significant influence over how manufacturers, brands and marketers create, promote and develop products, and that make the…

5 Ways Your Packaging Could be Causing Your Product’s Failure

Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that so much energy goes into creating a packaging design is that a truly great packaging design helps propel your brand and product forward in the market. A bad design, on…

3 Critical Rules for Packaging Your Product for Retail

Creating effective packaging for retail is both an art and science. The right combination of eye-catching details is needed to make products stand out on store shelves. Likewise, the right balance of branding, education and product promotion is crucial for making the sale. For over 50 years, JohnsByrne has been creating packaging that demands attention…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Corporate Packaging: Determining Your Strategy

Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company values while compelling customers to buy your product. Whether it’s welcome kits, loyalty programs, or consumer product packaging, corporate packaging strategies need to occupy a space in your overall branding…

Understanding the Growing Need for Luxury Packaging for Premium Spirits

The wine and spirits industry is undergoing a revolution that is changing and challenging the way we view liquors and how we package them. Spirits are now being packaged more like fragrances—high-end bottles, premium and luxurious packaging, one-of-a-kind labels. Understanding what is driving this revolution is key for spirit makers and distillers. Even with a…

Our Favorite Product Packaging Designs of 2015

As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends of the year. So we asked our packaging team about their favorite packaging projects of 2015. Here’s what they had to share: Nerium Utilizing a sophisticated, sleek three-piece folding carton,…