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The Latest on Print and Packaging

Incorporating a Little Holiday Spirit into Product Packaging

Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies can really convey holiday cheer with minor tweaks to their existing packaging such as temporarily changing brand colors to those of the holiday season. This is a great example of…

Is Your Packaging Experiencing an Identity Crisis?

Just like a mid-life crisis, finding the underlying reasons why your packaging is causing confusion or dissatisfaction among your consumer base can be a difficult process. If your brand has been around for a long time and has maintained the same position in the market for years, this type of crisis may sneak up on…

9 Questions to Ask Before a Packaging Refresh

Every successful packaging redesign or refresh requires careful planning and advice from an experienced packaging supplier. There are many reasons to refresh your packaging, but it’s important to ask the right questions to ensure the end result meets your brand’s needs. Here are crucial questions to ask when considering a packaging redesign: What Are We…

Meeting Today’s Consumer Demands through Packaging

What goes into a successful consumer packaging strategy? Heritage and authenticity are just two of the factors that brands consider extremely important to connect with a community of advocates and target consumers. While acknowledging your brand’s roots is important, staying too close to one specific look and feel or holding onto elements of an outdated…

Is Your Packaging Design Disruptive?

Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel about what kinds of products and services are possible. In sectors with a great deal of competition and stagnant prices, disruptors can enter the market and carve out a truly…

Paper vs. Plastic – A Discussion of Folding Carton Uses for Cosmetics

Folding cartons are a versatile packaging option for any industry. For the health and beauty industry, the options with folding cartons can be endless. However, the structure is not the only thing to consider when designing a packaging for a cosmetic product. Substrates also play an important role in determining the ideal folding carton design…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Beauty Packaging Identity Trends

The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, it is vital to be aware of fads as part of the brand development process in order to stay current and differentiate a company in the marketplace. In analyzing trends…

Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs

Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. While some anxieties are inevitable, it is possible to prepare for the unknown and be ready to handle any situation that occurs during your product launch.   Thinking Outside the…

Tips for Creative Health & Beauty Product Packaging

  In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department store; it’s easy to see how competitive the fight for packaging supremacy can be. Health and beauty companies want to understand how to produce fresh, aesthetically pleasing packaging. It’s important…