The 2019 Color of the Year and its Role in Packaging
The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product. Color plays an important role in determining emotions and influencing behavior. On a yearly basis, the Pantone Color Institute selects an annual Color of the Year, something it has done for the past two…
How Sampling Trends Are Changing the Way We Package and Sell Cosmetics
Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use the sample, fall in love, and come back to purchase the full-size product. But these types of free samples can seem less important to the consumer, and fail to spark…
