Blog

The Latest on Print and Packaging

Five ways to elevate your brand with premium packaging

  Packaging that showcases both product and brand. Packaging that delights the consumer, enhancing brand love and loyalty. Packaging that transcends box, tray and label to become a truly memorable element of the product it contains, creating not just an unboxing experience but an introduction to something extraordinary. Every great brand deserves nothing less, product…

Health & Beauty Meet Premium & Sustainability

  Walk down any Health & Beauty products aisle and you recognize it right away: few product categories are as dependent on innovative, premium package design to help attract and retain consumers and their brand love. From haircare and skincare to cosmetic packaging and more, a clear expression of brand promise and attitude is a…

Moving to “Next-Level” Sustainable Packaging Design

When you think about it, “sustainability” is far more than an environmental buzzword. Focusing on more sustainable packaging makes good business sense because a commitment to sustainability produces a cascade of practical, real-world economic benefits downstream. According to McKinsey, in 2020 more than 60% of consumers went out of their way to recycle and purchase…

Change for Sustainability. Change for Productivity. Obviously, change is good… at JohnsByrne.

Continuous Improvement. Everybody talks about it. And then, there’s actually putting that proverbial money where the talk is.  Enter JohnsByrne.  When we revolutionized the industry in 2014 with our one-of-a-kind 15-unit Press 384 – in JohnsByrne’s Limitless Pressroom – our goal was the highest consistent quality printing combined with new levels of responsiveness. A change for…

Sustainable Packaging Materials – Your Guide to More Eco Friendly Packaging

Today, more and more consumers – especially millennials – say they want brands that create sustainable and environmentally-responsible products. Therefore, creating a sustainable product not only benefits the planet, but entices consumers to your brand and helps to create brand loyalty. One of the most effective ways to make your packaging eco-friendly is to use…

Sustainable Spirits & Wine Packaging

These days, wine and spirits packaging is growing immensely. However, with immense growth comes intense competition and the struggle to stand out in a seemingly saturated market. While interesting bottles and colorful packaging is one way to gain attention, focusing on sustainable solutions regarding your product and packaging is another effective way to entice your…

Choosing Sustainable Packaging Options – For New & Established Brands

Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line and products are based on sustainable, eco-friendly roots. For others, it’s making small changes in areas that matter that make an impact on their goal to be more sustainable. The…

5 Ideas for Environmentally & Eco-Friendly Packaging

An increasing number of companies are awakening to the importance of sustainability in product packaging. With billions of tons of packaging waste populating landfills across the world, brands are looking for ways to incorporate materials and construction methods that make less of an impact on the planet. Although these environmentally friendly packaging initiatives are primarily…

Personalized Financial Direct Mail Turns Prospects Into Customers

For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the top users of direct mail. In fact, many of the top direct mailers include some of the largest financial brands. Whether they are looking to attract new business, increase credit…

Choosing the Perfect Packaging Type for Your Product

The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative packages to carry your “precious cargo.” However, beyond the visual appearance, the right product package design should also consider sustainability, functionality, brand imaging and demographic appeal. At JohnsByrne, we are…

  sustainability ebook - pop up CTA