‘12 Days of JohnsByrne Faves’ Holiday Packaging
“It’s the most wonderful time of the year!” Particularly if you’re a leader in the premium packaging industry, like JohnsByrne. After all, the holidays have become synonymous with epic consumer packaging projects. From advent calendars to limited-edition gift sets, every year brings new challenges and equally novel solutions that take the unboxing experience “up on…
Moving to “Next-Level” Sustainable Packaging Design
When you think about it, “sustainability” is far more than an environmental buzzword. Focusing on more sustainable packaging makes good business sense because a commitment to sustainability produces a cascade of practical, real-world economic benefits downstream. According to McKinsey, in 2020 more than 60% of consumers went out of their way to recycle and purchase…
Where Customer Experience Meets Social Media Buzz: Leveraging Unboxing Videos for Your Brand
Ever since the first cave paintings and sharing of tales around the campfire, we humans have been obsessed with sharing experiences as vividly as possible. Similarly, the “unboxing video” phenomenon, in which consumers film themselves “unboxing” a product for the first time, has been growing and appears to be more than just a passing fad….
Unboxing the story behind the 2021 “Package of the Year.”
Combine an iconic holiday tradition with an equally iconic American consumer brand, and what do you get? For JohnsByrne, you get the opportunity to create the 2020 edition of Kiehl’s Apothecary Skincare Advent Calendar… which won “Package of the Year” at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition for 2021…
JohnsByrne and Kiehl’s Win Package of the Year at National Competition
Chicago, Illinois, January 12, 2022 – JohnsByrne, a premium packaging and custom print leader, recently took home the prestigious “Package of the Year” award at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition. This marks the third time JohnsByrne has collected the industry’s top honor over the past seven years. The…
Thinking it through to a more innovative solution: EPIK LOK® certified child-resistant packaging.
In December 1970, the U.S. Congress passed the Poison Prevention Packaging Act with the goal of reducing the risk of poisoning children via consumption of harmful household substances, pesticides, and prescription medications. It has led to considerable innovation. Innovation, as any good dictionary will tell you, is the introduction of something new. Or, more specifically,…
Tales from The Limitless Pressroom #1: Crazy Customer Requests about Custom Packaging
“So, can you run real wood through your printing press?” After 60+ years in business, we’ve fielded a few unusual, perhaps outrageous, requests from customers about what’s possible. The question about wood? That’s a real one, and as good a way as any to kick off an explanation of why, if you can imagine it,…
Designing An Advent Calendar With a Memorable User Experience
As the holiday season approaches, people are looking forward to all of the festivities it entails – such as opening an advent calendar each day for a pleasant surprise. However, people won’t only remember an advent calendar because of the product or gift they receive. They’ll also remember the engaging packaging and unboxing experience. JohnsByrne…
Designing Packaging for Wearables: Using Packaging to Highlight Technology Innovations
Today, wearable technologies are rapidly gaining popularity for many consumer demographics – including adults, children, and new parents of infants. From baby wearable devices that measure temperature to health watches that track fitness goals and sleep patterns, wearable tech offers countless solutions for a diverse set of needs. Wearables are marketed as offering the best…
Seasonal Packaging: Customizing Your Packaging for The Seasons
Photo Credits: Paper Specs Seasonal packaging is a great way for brands to create a fresh new look, as well as gain relevance for the respective time of year, both of which helps attract loyal and new consumers. Although not all promotional trends are suitable for all products or brands, using seasonal packaging when applicable…
