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The Latest on Print and Packaging

The 5 Stages of Packaging You Need to Consider in the Design Process

Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the consumer, every step matters. There are five separate stages that packaging goes through and each of these presents its own unique challenges. A brand’s packaging can be divided into five…

Packaging and Social Media – Is Your Packaging Instagram Worthy?

Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a chance to connect and plays a critical role in the buying decision process. Because packaging is often the very first impression that people have of your brand, it is crucial…

Color Effects in Packaging Design – 7 Stand-out Trends

One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, it is vital to get it right. The right color palette can help elevate a brand’s message while the wrong one can cause confusion and may repel consumers. Here are some…

How Your Packaging’s Visuals Impact Consumers

In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a…

The Packaging Experience: What is it, and How Do You Create One?

While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging. The Overall Packaging Experience An especially appealing, eye-catching package can pull attention to a product…

3 Packaging Design Secrets that Make for Smooth Manufacturing

Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are planning a new product launch or a special promotion, losing production time on the packaging end can seriously affect your scheduling and in the end, be very costly. More than…

Color of the Year? How to Use It to Create Packaging

Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe best defines the “global zeitgeist”—“zeitgeist” being the mood or spirit of a particular time period. The influences they examine range from art, entertainment, fashion and social media platforms to technology,…

Not All Packaging Is Created Equal

In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client to see and understand the structural design concepts of the packaging. White comps are an effective medium to not only bring a client’s ideas or specifications to life, but also…

5 Tips for Creating Statement-Worthy Seasonal Packaging

The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment. But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with…

Make Your Packaging a Star

You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…