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The Latest on Print and Packaging

Tales from The Limitless Pressroom #1: Crazy Customer Requests about Custom Packaging

“So, can you run real wood through your printing press?” After 60+ years in business, we’ve fielded a few unusual, perhaps outrageous, requests from customers about what’s possible. The question about wood? That’s a real one, and as good a way as any to kick off an explanation of why, if you can imagine it,…

Designing An Advent Calendar With a Memorable User Experience

As the holiday season approaches, people are looking forward to all of the festivities it entails – such as opening an advent calendar each day for a pleasant surprise. However, people won’t only remember an advent calendar because of the product or gift they receive. They’ll also remember the engaging packaging and unboxing experience. JohnsByrne…

Designing Packaging for Wearables: Using Packaging to Highlight Technology Innovations

Today, wearable technologies are rapidly gaining popularity for many consumer demographics – including adults, children, and new parents of infants. From baby wearable devices that measure temperature to health watches that track fitness goals and sleep patterns, wearable tech offers countless solutions for a diverse set of needs. Wearables are marketed as offering the best…

Seasonal Packaging: Customizing Your Packaging for The Seasons

Photo Credits: Paper Specs Seasonal packaging is a great way for brands to create a fresh new look, as well as gain relevance for the respective time of year, both of which helps attract loyal and new consumers. Although not all promotional trends are suitable for all products or brands, using seasonal packaging when applicable…

2020 Packaging Trends

The new year is just around the corner, with many new innovative packaging designs coming our way. Exciting colors, package structures, illustrations, and other designs are predicted to have a large presence in both the brick and mortar store and in the eCommerce world. In 2020, there are new key packaging industry trends that are…

The 5 Stages of Packaging You Need to Consider in the Design Process

Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the consumer, every step matters. There are five separate stages that packaging goes through and each of these presents its own unique challenges. A brand’s packaging can be divided into five…

Packaging and Social Media – Is Your Packaging Instagram Worthy?

Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a chance to connect and plays a critical role in the buying decision process. Because packaging is often the very first impression that people have of your brand, it is crucial…

Color Effects in Packaging Design – 7 Stand-out Trends

One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, it is vital to get it right. The right color palette can help elevate a brand’s message while the wrong one can cause confusion and may repel consumers. Here are some…

How Your Packaging’s Visuals Impact Consumers

In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a…

The Packaging Experience: What is it, and How Do You Create One?

While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging. The Overall Packaging Experience An especially appealing, eye-catching package can pull attention to a product…