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The Latest on Print and Packaging

When to Use Interactive Point-of-Purchase Displays

You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough in a retail setting. According to statistics, approximately 30,000 SKUs are introduced every year, with each brand competing for consumer attention. This means consumers are often overwhelmed by the sheer…

Creative Plastic Packaging

The development of plastic has impacted the modern packaging industry, possibly more than any other material. Its options for variations in transparency make it uniquely versatile for packaging that showcases a product. A clear plastic folding carton provides an option with maximum visibility, while plastic with artful printed images can enhance the retail and propel…

Graphic Packaging Customers Will Love

While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of customer acquisition. These bold graphic designs, which incorporate a variety of specialty print effects and finishes, are redefining the way brands think about packaging designs. In this post, we feature…

Top 3 Packaging Elements that Influence and Drive Sales Growth

When it comes to driving sales and influencing consumer shopping behavior, there are three elements of packing that stand above the rest: the brand, the message, and the attractiveness of the package. When designing packaging for your products, it’s important to focus on these three elements to create a successful package that helps drive sales….

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Challenges in Packaging

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…

What Does Creativity in Packaging Design Mean?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn more about what creativity means to our customers, we sat down with our very own Ken Bertrand, Account Executive at JohnsByrne.   Ken brings over 20 years of experience in…

Gift with Purchase Packaging: Making it Sale-Worthy for Consumers

Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a gift with purchase (GWP) can introduce a consumer to a new product or line of products. It also opens up an opportunity to build brand loyalty. Whether it’s a complimentary…

How Have the Needs of Packaging Buyers Changed Over the Years?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert at advising clients on how to achieve their best packaging. Ken also brings a strong background in folding carton, VAPs (Value-added packaging), point-of-sale display and merchandising solutions that is key…

Can High-End Product Packaging Be Cost Effective?

When it comes to luxury products, it’s no surprise that the outside package should be a reflection of the product the customers can expect to find on the inside. However, it can be difficult to balance luxury with cost. Luxury products and brands demand a careful packaging strategy with brand guidelines in mind, but can…