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The Latest on Print and Packaging

Packaging – A Brand’s Most Important Marketing Tool

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…

Turning the Traditional Direct Mail Envelope into Something Unique

Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs to be conveyed than can fit on a postcard, or when the mailer has multiple elements. If you choose to use an envelope, it is important to keep in mind…

The Value of Custom Product Packaging

In retail, packaging for your product must be both practical and exceptionally appealing. Structural elements must be taken into consideration to ensure that your product is housed, displayed, and protected in the most effective way possible, while the visual details must elicit a positive, appealing first impression for a consumer. Packaging that Stands Out At…

When to Use Interactive Point-of-Purchase Displays

You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough in a retail setting. According to statistics, approximately 30,000 SKUs are introduced every year, with each brand competing for consumer attention. This means consumers are often overwhelmed by the sheer…

Creative Plastic Packaging

The development of plastic has impacted the modern packaging industry, possibly more than any other material. Its options for variations in transparency make it uniquely versatile for packaging that showcases a product. A clear plastic folding carton provides an option with maximum visibility, while plastic with artful printed images can enhance the retail and propel…

Graphic Packaging Customers Will Love

While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of customer acquisition. These bold graphic designs, which incorporate a variety of specialty print effects and finishes, are redefining the way brands think about packaging designs. In this post, we feature…

Top 3 Packaging Elements that Influence and Drive Sales Growth

When it comes to driving sales and influencing consumer shopping behavior, there are three elements of packing that stand above the rest: the brand, the message, and the attractiveness of the package. When designing packaging for your products, it’s important to focus on these three elements to create a successful package that helps drive sales….

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Challenges in Packaging

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…

What Does Creativity in Packaging Design Mean?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn more about what creativity means to our customers, we sat down with our very own Ken Bertrand, Account Executive at JohnsByrne.   Ken brings over 20 years of experience in…

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