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The Latest on Print and Packaging

Gift with Purchase Packaging: Making it Sale-Worthy for Consumers

Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a gift with purchase (GWP) can introduce a consumer to a new product or line of products. It also opens up an opportunity to build brand loyalty. Whether it’s a complimentary…

How Have the Needs of Packaging Buyers Changed Over the Years?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert at advising clients on how to achieve their best packaging. Ken also brings a strong background in folding carton, VAPs (Value-added packaging), point-of-sale display and merchandising solutions that is key…

Can High-End Product Packaging Be Cost Effective?

When it comes to luxury products, it’s no surprise that the outside package should be a reflection of the product the customers can expect to find on the inside. However, it can be difficult to balance luxury with cost. Luxury products and brands demand a careful packaging strategy with brand guidelines in mind, but can…

Corporate Packaging: Determining Your Strategy

Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company values while compelling customers to buy your product. Whether it’s welcome kits, loyalty programs, or consumer product packaging, corporate packaging strategies need to occupy a space in your overall branding…

Luxury Packaging for Premium Spirits: Where to Start

Premium spirits are taking the marketing world by storm. And there’s no sign of it letting up anytime soon. New flavors and the growth in popularity of craft spirits are adding to the already growing fascination with premium spirits like bourbon, whiskey, and tequila. This rapid growth is challenging spirit makers to develop premium spirits packaging…

Skincare Packaging Design—How to Differentiate Product Lines

Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand image in the marketplace. But how do you define product lines without losing the sense of a singular brand identity? Whether its colors, visual elements, or structures, it’s important to…

Premium Packaging: 7 Ideas for the Right Look

Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands and products. In order to meet these expectations, brands have to create high-end packaging design that exceeds that perceived value. High-End Packaging Options  Premium packaging is a fundamental vehicle for…

What Will Shape the Future of Packaging?

Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously and provide customers with a great experience. Largely based on changes in consumer demand and tastes, we can expect to see more emphasis on the following packaging elements in the…

Three Trends Shaping Cosmetics Packaging Design

The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands and the ever-changing trends of the fashion world, cosmetics manufacturers are constantly challenged to create cutting-edge packaging. In 2016, we expect to see the following three trends driving packaging designs…

Top Packaging Trends for 2016

Sophisticated product packaging changes every year. Without regularly assessing market conditions and making updates accordingly, your packaging design could lag behind competitors in your industry. Stay ahead of the curve this year to continue growing your sales. Here are some of the biggest emerging trends of the year that companies can expect to become increasingly…

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