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The Latest on Print and Packaging

Corporate Packaging: Determining Your Strategy

Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company values while compelling customers to buy your product. Whether it’s welcome kits, loyalty programs, or consumer product packaging, corporate packaging strategies need to occupy a space in your overall branding…

Luxury Packaging for Premium Spirits: Where to Start

Premium spirits are taking the marketing world by storm. And there’s no sign of it letting up anytime soon. New flavors and the growth in popularity of craft spirits are adding to the already growing fascination with premium spirits like bourbon, whiskey, and tequila. This rapid growth is challenging spirit makers to develop premium spirits packaging…

Skincare Packaging Design—How to Differentiate Product Lines

Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand image in the marketplace. But how do you define product lines without losing the sense of a singular brand identity? Whether its colors, visual elements, or structures, it’s important to…

Premium Packaging: 7 Ideas for the Right Look

Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands and products. In order to meet these expectations, brands have to create high-end packaging design that exceeds that perceived value. High-End Packaging Options  Premium packaging is a fundamental vehicle for…

What Will Shape the Future of Packaging?

Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously and provide customers with a great experience. Largely based on changes in consumer demand and tastes, we can expect to see more emphasis on the following packaging elements in the…

Three Trends Shaping Cosmetics Packaging Design

The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands and the ever-changing trends of the fashion world, cosmetics manufacturers are constantly challenged to create cutting-edge packaging. In 2016, we expect to see the following three trends driving packaging designs…

Top Packaging Trends for 2016

Sophisticated product packaging changes every year. Without regularly assessing market conditions and making updates accordingly, your packaging design could lag behind competitors in your industry. Stay ahead of the curve this year to continue growing your sales. Here are some of the biggest emerging trends of the year that companies can expect to become increasingly…

Our Favorite Product Packaging Designs of 2015

As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends of the year. So we asked our packaging team about their favorite packaging projects of 2015. Here’s what they had to share: Nerium Utilizing a sophisticated, sleek three-piece folding carton,…

Understanding the Packaging Production Process

Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your packaging supplier will handle the process, you may still be curious about what happens behind the scenes. Here are the key elements of the packaging production process: Consultation You want…

Incorporating a Little Holiday Spirit into Product Packaging

Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies can really convey holiday cheer with minor tweaks to their existing packaging such as temporarily changing brand colors to those of the holiday season. This is a great example of…