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The Latest on Print and Packaging

Bridging the Gap Between Function and Innovation in Product Packaging

When it comes to producing product packaging, brands are constantly looking for ways to innovate their packaging. At the same time, there is a pull toward functionality and practicality. The dilemma of innovation vs. function often leads brands to go toward extremes. On one end, brands may choose to design innovative, one-of-a-kind, never seen, unexpected…

Product Packaging Nightmares (That Could Happen to You)

When working on your product packaging, there are often blind spots that can make one little aspect of your packaging project become a nightmare. Having a full perspective your packaging project, from start to finish, is critical for spotting these blind spots along the way. Missing these blind spots can completely derail your packaging project…

5 Things to Avoid when Redesigning Your Product Packaging

Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a result of drastic shifts in your product strategy, you need visual unification between different products or product lines, sales performance demands, expansion into new markets, or current design is dated…

Using Packaging to Create Brand Authenticity

Your brand is unique and you want to share this with your customers. As shopping habits have changed and consumers have more access to information on the Internet, many people seek out brands that are authentic and genuine at every interaction. Packaging is a way to convey a sense of authenticity when consumers encounter your…

What Men Really Want: Cosmetics Packaging With Men in Mind

Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches to product design and packaging are hardly the best approach for any company. When it comes to packaging cosmetics and self-grooming products, understanding and addressing gender differences may have a…

Unique Packaging Designs

Unique packaging is hard to come by. With so many products competing for attention on the shelf, achieving uniqueness is almost impossible. Whether it’s launching a new product or updating an existing packaging design, branding managers, packaging designers and engineers, along with suppliers, are constantly being pushed to deliver on innovation. According to the Oxford…

Maximizing the 5 Senses with Product Packaging

Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create a truly memorable brand experience. Sensory interactions with products can help increase sales, improve customers’ ability to recall your brand, and boost loyalty. Here is a look at how packaging…

How to Use Print Coatings & Finishes to Highlight the Best Attributes of Your Packaging

Print coatings and finishes are the “little black dress” of packaging. Just like little black dresses, print coatings and finishes help complete the package, and also offer a wide versatility for dressing up or dressing down your packaging. While packaging designers have options for a variety of coatings, finishes and varnishes, the challenge is to…

Packaging Success: An Exclusive Look at the Packaging Creation Process

Packaging is one of the first things your customers notice about your product. Any industry wishing to remain competitive in today’s marketplace must continually modify their packaging and presentation strategies to meet the changing needs and desires of consumers. To do this, companies must plan and design original, eye-catching packaging that aligns with the customer’s…

Elevating Your Health & Beauty Packaging

Health and beauty manufacturers know that the product is just one part of the customer’s experience. As increasingly savvy consumers demand more of their beauty products and brands, beauty companies must work more closely with their suppliers, product developers and packaging experts to create the value their consumers demand. At JohnsByrne, we pride ourselves on…