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The Latest on Print and Packaging

Packaging & Selling Nutraceuticals in an Online Market

In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages and supplements that provide medical or health benefits to consumers, including the prevention and treatment of disease. Today, the nutraceutical market is one of the fastest-growing markets. Consisting of functional…

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Why Packaging Builds Brand and Product Credibility in Online Environments

Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item being purchased by the consumer, but it’s usually hidden away inside some sort of container. While the actual product may be visible, in most cases, it’s the packaging that really…

Packaging for the Nutraceutical Market

When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll be able to shape your packaging to the targeted audience. Learn more about how to shape your packaging to reflect your brand’s image. What is Nutraceutical? An amalgamation of the…

Achieving Success in B2B and B2C Banking and Financial Marketing

The most-successful marketing techniques don’t focus on what consumers need; they focus on what consumers want. A successful credit card marketing strategy is no different. It’s more than simply calling a card “gold” or “platinum” or casting a celebrity in a commercial. We’re not saying those strategies aren’t successful, but at JohnsByrne, we know that…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Beauty Packaging Identity Trends

The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, it is vital to be aware of fads as part of the brand development process in order to stay current and differentiate a company in the marketplace. In analyzing trends…

Must-Haves For Paperboard Food Packaging and Sleeves

Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, director of consumer intelligence for Tetra Pak, with consumers of every age and class—including celebrities, presidents, and even the pope—documenting their opinions and the daily moments of their existence with…

2015 Packaging Trends

With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…

Fulfillment and Welcome Kit Packaging That Delivers

High-end companies that deliver quality products and services often use fulfillment luxury packaging to set their brands apart. Whether its fulfillment kits—including product launch kits—sales kits or promotional kits, JohnsByrne’s end-to-end services can provide every type of fulfillment kit you need, with high-quality, imaginative and interactive structural designs, and expedient turnaround times. Welcome kits are…