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The Latest on Print and Packaging

Using Innovative Packaging Design to Market Spirits

Suppliers, retailers and marketing gurus are beginning to understand the impact a successful packaging design has on a company’s market share, brand and sales. According to a recent study, shoppers purchasing beverages spend two-thirds of their time processing the visual aspects of the product. Because the market is saturated with new wineries and spirit manufacturers,…

Creative Packaging that Inspired in 2014

To create, you must first be inspired. Inspiration can come in many forms and it often arrives when you least expect it. As JohnsByrne, we like to draw inspiration in as many forms and from as many places as possible. Sometimes that means looking outside “the box” to appreciate where creativity can take you. From…

Leading Practices for Developing Sustainable Packaging

Sustainable practices in businesses provide many benefits to a company. It can provide a positive marketing selling point to consumers, especially those who support the going-green trend. Over time, sustainable practices will become money and energy saving investments for companies, some with goals of becoming a completely waste-free organization. Choosing sustainable packaging is a great…

5 Ways to Prevent Anti-Diversion and Counterfeiting of Products/Packaging

The threat of diversion or counterfeiting of products is a major concern for product manufacturers. Diversion occurs when the manufacturer’s product is sold through or by an unauthorized seller or channel. Another growing concern is counterfeiting of the manufacturer’s product and its packaging. For consumers, the only safe way to avoid counterfeited and potentially unsafe…

Unique Packaging Solutions for Wearable Electronics

From smart watches to fitness trackers, wearable electronics are becoming the norm rather than the exception. With more wearable technology on the market, branding through packaging is an innovative way to differentiate a product from the competition. The New Revolution The number of new wearable gadgets seems to grow larger with every holiday season. Some…

Limited Edition Packaging that Stands Out

When it is labeled as limited edition, a product gains a leg up on the competition. Limited edition items imply specialty, limited supplies, and unique product or packaging attributes. Limited editions are also perceived as more valuable than regular edition counterparts. Creating visually appealing limited edition packaging can enhance the product experience and encourage sales…

As Seen on Ellen: eBay’s 5-Piece Accordion Style Gift Card Holder

This year, on the 6th day of her show’s special, featuring “12 Days of Giveaways,” Ellen DeGeneres gave different gift cards to each member of her audience. Among these gift cards were eBay’s accordion style gift card set, produced by JohnsByrne. The eBay gift cards were part of a unique five-piece gift card holder, designed…

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

From Idea to Reality: A Look at Specialty Packaging Creation

Consumers aren’t often aware of how much work goes into creating compelling packaging that attracts attention and sells. Some companies may also have been misinformed when it comes to bringing a product to market and developing compelling packaging. The mistake is often rooted in a misunderstanding of how to take a basic idea and turn…

Top 10 Substrates, Finishes, and Coating Effects that Make a Statement

Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal of research, planning, and precise implementation to be effective, there are certain ways to boost the likelihood of successfully making an impact on your product packaging or print solution. This…