Best Liquor & Spirits Packaging – From Bourbon to Wine
The spirits industry is one of the most creative fields when it comes to packaging. This industry utilizes unique concepts to catch a consumer’s eye in a crowded marketplace. Whether its whiskey packaging or wine gift packaging, more and more spirits companies are getting creative with the way they present their product to consumers. The…
Sustainable Spirits & Wine Packaging
These days, wine and spirits packaging is growing immensely. However, with immense growth comes intense competition and the struggle to stand out in a seemingly saturated market. While interesting bottles and colorful packaging is one way to gain attention, focusing on sustainable solutions regarding your product and packaging is another effective way to entice your…
Top 10 Craft Spirit Packaging Trends: The Do’s and Don’t’s
Photo Credits: The Gate | W. Andrew Powell Today, more and more consumers are opting for craft spirits due to the uniqueness of the brands and the millennial generation’s interest in trying new liquors. With most products, including craft spirits, packaging is what draws customers in. Therefore, it’s important that your packaging represents your brand’s story…
Heaven’s Door Spirits: Bob Dylan Makes a Splash with a New Premium Whiskey Brand
Bob Dylan wears many hats. Most people know him as a world-class musician. But his many talents include painting, being a grandparent, and metalworking. As of last year, he’s even a Nobel Laureate in literature! Now you can add one more hat to the Dylan collection: creator of a new premium whiskey brand, Heaven’s Door…
Specialty Packaging for Wineries
Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away from other brands sharing shelf space. For wines that are sold primarily in liquor or grocery stores, the label is the significant factor. This is particularly true for the huge…
The Art of Prototype Packaging: From Design Mock Ups to Real Life
Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…
Luxury Packaging for Premium Spirits: Where to Start
Premium spirits are taking the marketing world by storm. And there’s no sign of it letting up anytime soon. New flavors and the growth in popularity of craft spirits are adding to the already growing fascination with premium spirits like bourbon, whiskey, and tequila. This rapid growth is challenging spirit makers to develop premium spirits packaging…
Innovation in Action: Casamigos’ Spirits Packaging
One thing that is constant in the luxury folding carton market is change. New and emerging brands are constantly hitting the competitive spirits market and their challenge is how to break in and get noticed. Casamigos, founded by longtime friends George Clooney and Rande Gerber, had an idea to make the “best-tasting, smoothest tequila around”,…
6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits
Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as their marketing message. When it comes to the spirits industry, value-added-packaging (VAP) is central to driving sales. Packaging designers and engineers are constantly challenged to create promotional packaging designs that…
Using Innovative Packaging Design to Market Spirits
Suppliers, retailers and marketing gurus are beginning to understand the impact a successful packaging design has on a company’s market share, brand and sales. According to a recent study, shoppers purchasing beverages spend two-thirds of their time processing the visual aspects of the product. Because the market is saturated with new wineries and spirit manufacturers,…
