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The Latest on Print and Packaging

Limited Edition Packaging that Stands Out

When it is labeled as limited edition, a product gains a leg up on the competition. Limited edition items imply specialty, limited supplies, and unique product or packaging attributes. Limited editions are also perceived as more valuable than regular edition counterparts. Creating visually appealing limited edition packaging can enhance the product experience and encourage sales…

As Seen on Ellen: eBay’s 5-Piece Accordion Style Gift Card Holder

This year, on the 6th day of her show’s special, featuring “12 Days of Giveaways,” Ellen DeGeneres gave different gift cards to each member of her audience. Among these gift cards were eBay’s accordion style gift card set, produced by JohnsByrne. The eBay gift cards were part of a unique five-piece gift card holder, designed…

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

From Idea to Reality: A Look at Specialty Packaging Creation

Consumers aren’t often aware of how much work goes into creating compelling packaging that attracts attention and sells. Some companies may also have been misinformed when it comes to bringing a product to market and developing compelling packaging. The mistake is often rooted in a misunderstanding of how to take a basic idea and turn…

Top 10 Substrates, Finishes, and Coating Effects that Make a Statement

Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal of research, planning, and precise implementation to be effective, there are certain ways to boost the likelihood of successfully making an impact on your product packaging or print solution. This…

Printing and Packaging Terms to Know: Part 1

While certain terms in the business world carry a universal meaning or definition, others are industry-specific. When multiple teams from across various industries consult on a project as important as custom packaging, the potential of confusion and miscommunication may happen if you’re not using the terminology correctly. It’s important to understand the key terminology and…

Press384 Watch – Get Ready! 15-Unit Press Almost Complete

Press384 is only weeks away from its installation being complete. Since August, we’ve watched this 130ft, 15-unit press, begin its installation journey and it’s almost time for our customers to put it to use. JohnsByrne continues to invest in next generation technology to ensure our clients get the newest innovation and the most options. This unique…

A Behind the Scenes Look at Press and Finishing Effects

When creating customized print and packaging solutions, every aspect must be carefully considered, analyzed and reviewed based on the perceived value it adds to the associated brand or product. Whether it’s a point-of-sale display, product packaging, high-impact direct mail or any other physical marketing tool, success is in the finer details. Pressing the Limits One…

How to Create Multisensory Customized Packaging that Appeals to Customers

When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into account everything from the way it looks, feels and sounds; in some cases that even means how it tastes and smells. Beyond the actual product, are you thinking about packaging…

Postal Regulations: Things You Need to Know for Your Direct Mail Projects

There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking at the entirety of the campaign can be overwhelming. One area that requires careful attention to detail is direct mailings. Having a printing and packaging provider who is knowledgeable with…