How to Create Stunning Retail Store Displays
You may already be aware that a high percentage of in-store buying decisions are made on the spot, but you may not fully understand how to take advantage of creating effective point-of-sale displays and unique retail signage for your own products. Thankfully, with the assistance of an experienced POP/POS retail display provider, you can unlock…
4 Ways Specialty Packaging Design Can Press the Limits
In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products…
5 Questions to Ask Your Product Packaging Company
Regardless of the industry, market, or sector in which you operate, it’s important to make positive first impressions, particularly when developing brand recognition with consumers, customers and clients. From a top-down perspective, these first impressions and the importance of driving brand recognition require attention to detail that hold a greater weight. For companies selling physical…
4 Questions to Ask when Planning Your Promotional Packaging
One of the most compelling ways to incorporate inventive product packaging is in promotional items. Giveaways, gifts and other promotional products are meant to increase goodwill with potential and current customers and raise a brand’s stature among its competitors. As such, the packaging of these items plays an important role in recipients’ perceptions of their…
5 Signs You Need a Packaging Redesign
One of the most crucial components of a product’s image and sales is its package design. Whether your brand hasn’t considered a package redesign in one or ten years, many signals exist to point companies toward the need for a design overhaul. Telltale Signs of a Package Design Rut Sometimes it’s easy to tell when…
7 Ways to Wow with DVD and Blu-ray Disc Packaging
Are you looking for unique packaging design ideas for DVD and Blu-rays Discs? Despite the hit these entertainment delivery devices have taken in sales over the past few years, many brands continue to enjoy healthy profits selling DVD and Blu-ray Discs in retail establishments. With the right packaging design, the same benefits are available to…
8 Distinctive Design Ideas for Entertainment Packaging
Designing product packages for entertainment items can be a highly fascinating prospect; however, it can also present creative challenges. Consumers often have high expectations for how their favorite movies, television and music are packaged. Those who have waited several months for a new release are looking for attractive, interesting and high-quality packages they will be…
4 Things to Ask When Choosing a Packaging Company
Deciding to work with a packaging manufacturer is one of the most important decisions manufacturers can make regarding the appearance, quality and cost of their products. Although such firms exist in abundance across the world, no two are created equal. Working with a packaging company for the first time provides the perfect opportunity to talk…
5 Benefits of Clear Plastic Folding Carton Designs
When choosing packaging for a product, companies must take several factors into consideration. One of these is how to display their item within a package. When seeking to highlight the quality, appearance, or other attributes of a product, clear plastic substrates are the go-to material for manufacturers. Far more sophisticated and varied than when they…
Choosing the Right Folding Carton for Your Packaging Needs
Packaging is everything when it comes to marketing your product. There are many ways to package a product, and chief among them, in terms of convenience, is a folding carton. Folding cartons also allow for maximum customizability when it comes to showing off your brand. To properly select an appropriate type of carton, consider the…
