Proximo 1800 Reposado VAP

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Opportunity

JohnsByrne has partnered with Proximo Spirits, a global innovator of quality spirits and the world’s largest tequila producer. We recently were given the opportunity to participate in the production of their annual VAPs starting with their 1800 tequila brand.

Our Approach

• Our structural design team developed a prototype of the VAP for review and evaluation
• Each package features plastic film over the taco holder premiums and an integrated handle on the back
• The outer cartons is designed with 28 pt C1S SBS  for a premium look

Solution

The 1800 Reposado VAP auto bottom carton with integrated handle provides a colorful and premium look for the accompanying taco holder premium.