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The Latest on Print and Packaging

A Guide to Using Metallics in Packaging

Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause your product to be a real standout from the rest on loaded retail shelves. Metallics, when applied with advanced printing techniques, can significantly ramp up sales. Metallics: The Tie-Breaker. When…

How Your Packaging’s Visuals Impact Consumers

In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a…

Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer

As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a high-end consumer who is looking for a premium product. High-end consumers are not just looking for better quality products, but also look for products that have a similar premium appeal….

Packaging a Lifestyle – Not Just a Product

A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, moral standards, attitudes, habits—in short, every aspect of a person’s life. Packaging can be experiential, drawing the eye of the consumer, drawn to textures, experiential elements, colors and structure, and…

3 Ways to Use Gradients in Packaging Design

Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually any type of retail outlet, he or she expects to be able to spot a product or product line by the packaging your marketing team undoubtedly worked hard to develop—packaging…

Experts Talk: Tips for Reducing Packaging Costs

Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that frequently gets overlooked is reducing the costs of packaging, but there are ways this can be accomplished without sacrificing design, branding or the protection and safety of the product. Plan…

JohnsByrne Achieves PEFC Certification

JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we recognize the importance of responsible management for the raw materials of our trade. Without proper stewardship of the forests, sustainability is threatened, putting at risk the many environmental, social and…

5 Luxury Packaging High-End Looks Every Designer Needs to Know

Luxury brands are identified by much more than a higher price point. By the use of high-end materials and finishes, fine workmanship, special development and manufacturing methods, luxury packaging signals sumptuous living, refinement, superior quality, and exclusivity. Why High-End, Luxury Looks? Luxury beyond the standards of a necessity can move any product to a higher…

How Packaging Structures Influence Consumer Behavior

Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, and at JohnsByrne, we have taken packaging forms to a new level. Packaging Shape: The Psychology Consumers want a positive experience in both primary and secondary packaging. Heavily-subscribed YouTube channels…

Creating the “Natural” Packaging Look – 5 Methods Explained

Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can increase interest and sales by presenting their products in packaging that communicates to consumers attracted to a simpler, organic look. These natural packaging designs can be created with several methods….