Scent Innovation for Direct Mail
Discover the power of scent to increase response rates and drive ROI With direct mail, marketers have a unique opportunity to engage with their audience’s senses. While direct mail already appeals to our sense of sight and touch it can further engage consumers through their sense of smell using scent marketing. A fragrance scent is…
Scent Innovation for Packaging
Using the power of scent to create interactive packaging experiences When scent is applied to packaging, it enables consumers to engage and test products, which is proven to increase sales. A fragrance scent is more than just a smell. It’s an avenue to invite your consumers to participate with your brand and increase purchases. Additionally,…
‘12 Days of JohnsByrne Faves’ Holiday Packaging
“It’s the most wonderful time of the year!” Particularly if you’re a leader in the premium packaging industry, like JohnsByrne. After all, the holidays have become synonymous with epic consumer packaging projects. From advent calendars to limited-edition gift sets, every year brings new challenges and equally novel solutions that take the unboxing experience “up on…
Five ways to elevate your brand with premium packaging
Packaging that showcases both product and brand. Packaging that delights the consumer, enhancing brand love and loyalty. Packaging that transcends box, tray and label to become a truly memorable element of the product it contains, creating not just an unboxing experience but an introduction to something extraordinary. Every great brand deserves nothing less, product…
Health & Beauty Meet Premium & Sustainability
Walk down any Health & Beauty products aisle and you recognize it right away: few product categories are as dependent on innovative, premium package design to help attract and retain consumers and their brand love. From haircare and skincare to cosmetic packaging and more, a clear expression of brand promise and attitude is a…
Moving to “Next-Level” Sustainable Packaging Design
When you think about it, “sustainability” is far more than an environmental buzzword. Focusing on more sustainable packaging makes good business sense because a commitment to sustainability produces a cascade of practical, real-world economic benefits downstream. According to McKinsey, in 2020 more than 60% of consumers went out of their way to recycle and purchase…
Where Customer Experience Meets Social Media Buzz: Leveraging Unboxing Videos for Your Brand
Ever since the first cave paintings and sharing of tales around the campfire, we humans have been obsessed with sharing experiences as vividly as possible. Similarly, the “unboxing video” phenomenon, in which consumers film themselves “unboxing” a product for the first time, has been growing and appears to be more than just a passing fad….
Change for Sustainability. Change for Productivity. Obviously, change is good… at JohnsByrne.
Continuous Improvement. Everybody talks about it. And then, there’s actually putting that proverbial money where the talk is. Enter JohnsByrne. When we revolutionized the industry in 2014 with our one-of-a-kind 15-unit Press 384 – in JohnsByrne’s Limitless Pressroom – our goal was the highest consistent quality printing combined with new levels of responsiveness. A change for…
“Design with the end in mind.” Structural Engineering and the JohnsByrne advantage.
When you think about it, creating a truly successful package is very much like designing a performance luxury car where aesthetics meets engineering. The design process is a collaboration of a team with a perfect mix of engineering and creativity. At the end, the customer won’t know about the design journey from concept to production….
Unboxing the story behind the 2021 “Package of the Year.”
Combine an iconic holiday tradition with an equally iconic American consumer brand, and what do you get? For JohnsByrne, you get the opportunity to create the 2020 edition of Kiehl’s Apothecary Skincare Advent Calendar… which won “Package of the Year” at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition for 2021…
