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The Latest on Print and Packaging

Specialty Packaging for Wineries

Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away from other brands sharing shelf space. For wines that are sold primarily in liquor or grocery stores, the label is the significant factor. This is particularly true for the huge…

3 Packaging Design Secrets that Make for Smooth Manufacturing

Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are planning a new product launch or a special promotion, losing production time on the packaging end can seriously affect your scheduling and in the end, be very costly. More than…

Color of the Year? How to Use It to Create Packaging

Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe best defines the “global zeitgeist”—“zeitgeist” being the mood or spirit of a particular time period. The influences they examine range from art, entertainment, fashion and social media platforms to technology,…

Creating Packaging for Multi-SKU Lines

Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your overall brand message, what features of the product you want to highlight, and many more. An added challenge is presented when developing packaging for a product line containing multiple SKUs,…

How Mid-Size Health & Beauty Companies are Setting the Packaging Trends

Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory for how things are done. The health and beauty sector is no exception, but an interesting trend has recently been emerging that the big-name corporations are no longer the ones…

Turning Your Cosmetics Packaging into a Brand Experience

Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…

How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging

The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design should come across as overly scientific. Scientifically-developed products that are intended to improve health and wellness should be trusted as coming from a trusted authority, but they can also be…