Turning Your Cosmetics Packaging into a Brand Experience
Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…
How Sampling Trends Are Changing the Way We Package and Sell Cosmetics
Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use the sample, fall in love, and come back to purchase the full-size product. But these types of free samples can seem less important to the consumer, and fail to spark…
The Importance of Packaging in Branding & Marketing Cannabis Products
With cannabis products becoming legalized in several states for both medical and recreational use, a new market has emerged. Extractors and growers need to compete in a market that is quickly becoming saturated with new entrants must establish themselves with a clear brand image and message. Packaging of cannabis products is the most effective vehicle…
