The Packaging Experience: What is it, and How Do You Create One?
While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging. The Overall Packaging Experience An especially appealing, eye-catching package can pull attention to a product…
Color of the Year? How to Use It to Create Packaging
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe best defines the “global zeitgeist”—“zeitgeist” being the mood or spirit of a particular time period. The influences they examine range from art, entertainment, fashion and social media platforms to technology,…
Creating Packaging for Multi-SKU Lines
Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your overall brand message, what features of the product you want to highlight, and many more. An added challenge is presented when developing packaging for a product line containing multiple SKUs,…
Turning Your Cosmetics Packaging into a Brand Experience
Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…
