How Mid-Size Health & Beauty Companies are Setting the Packaging Trends
Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory for how things are done. The health and beauty sector is no exception, but an interesting trend has recently been emerging that the big-name corporations are no longer the ones…
Turning Your Cosmetics Packaging into a Brand Experience
Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…
How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging
The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design should come across as overly scientific. Scientifically-developed products that are intended to improve health and wellness should be trusted as coming from a trusted authority, but they can also be…
