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Alberta Premium Spirits Packaging

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Opportunity

JohnsByrne partnered with ADM Insignia for Alberta Distiller’s Alberta Premium limited edition, cask strength package. The brand wanted a visual upgrade that honored its legacy while competing on modern shelves.

Our Approach

  • The challenge was to simulate a high-end etched glass effect using only paperboard and foil.
  • Our design team developed a layout that merged foiling, embossing, and debossing into a swirling layered treatment—emulating depth, weight, and visual intrigue.
  • The cartons are printed 4CP with designated spot areas for metallic foil, followed by a multi-hit sculptural emboss and deboss pattern.

The Result

In the end, Alberta Premium received a package that didn’t need loud branding—it quietly signaled quality through craft. And importantly, it remained recyclable, mono-material, and fulfillment-ready.

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