The Decemberists wanted to create a unique, limited edition 7” vinyl book. The goal was to create an interactive and individual experience for their loyal fans.
- Provided with flat artwork, our structural designers were given creative freedom to determine what elements would be chosen for the pop-up component, how certain art elements would be engineered to “elevate” from the page, and where the best hiding spot would be to place a “secret” Illimat Card.
- The structure of this packaging was designed to mimic a pop-up book, therefore encouraging consumers to interact and engage with the packaging through touch.
- Matte lamination was used on all components to give it a “canvas” feel while enhancing the durability of the pin-wheeling functionality of the piece, giving it a more “archival” quality.
- Certain artwork was engineered to move downward when opened, giving the illusion of elevation.
A fun and interactive book with each page containing unique artwork, a vinyl, and some even featured collectible hidden elements such as the Illimat card.
Some of the art elements are designed to 'elevate' from the page
A unique limited editionbook for 7” vinyls
Designed to mimic a pop-up book encouraging consumers to interact
Matte lamination was used to giive the book a canvas feel