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Dell Unlocking Innovation

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JohnsByrne partnered with BDA on a very innovative packaging design for Dell. BDA is a leading promotional merchandising agency that works with brands to create curated merchandise and experience that are expertly branded. For this Dell unboxing, they were looking for a solution for a problem-solving experience to unlock the gift inside.

Our Approach

  • JohnsByrne structural design team developed 3 ‘lock box’ concepts for evaluation:  spinning dial, slider, and a slider using a combination
  • A prototype of the selected concept, the slider using a number combination, was developed for BDA and Dell team review

The Result

The final package truly ‘unlocks’ the innovator by creating an interactive experience for the recipient. Once the QR code on the front of the package is scanned, a code is provided to move the sliders to the correct positions which disengages the lock with the handle to open the box.


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