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Opportunity
JohnsByrne partnered with ADM and Goose Island on their annual Bourbon County release that’s aged in barrels. This release partnered Goose Island with Bardstown Bourbon.
Our Approach
- Designed to mimic a rigid shadowbox to showcase the Goose Island and Bardstown Bourbon Company collaboration.
- The box features box-in-box construction, delivering a floating bottle effect that adds depth and sophistication to the unboxing experience.
- The structure is printed in a rich green PMS color and adorned with gold foil, soft-touch coating, and spot gloss varnish, aligning with the elevated positioning of the limited-edition release.
The Result
This premium package is a testament to modern craft, highlighting the visual power of layered board construction and thoughtful finishing in an evolving luxury spirits market. Not just a display piece, it balances structural ingenuity with large-scale production execution.
Let's Talk
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The carton features a shadowbox package to showcase the collaboration.
The package is enhanced with a die cut logo cut out along with fil stamp, soft touch and gloss coatings.
An integrated insert securely holds the bottle in place.
The insert features a foil stamp finish.
