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Opportunity
JohnsByrne partnered with Kiehl’s on their 2024 advent calendar. This version is a playful, multi-layered packaging system that redefines seasonal discovery.
Our Approach
- Our structural design team collaborated to bring Kiehl’s packaging vision to life
- Fluorescent PMS Inks: used for vibrancy and festive shelf appeal
- Perforated Zip Strips: functional and decorative, reveal hidden printed messages under each tear
- Layered packaging: outer carton, inner carton and 24 unique mini pillow packs, each loaded with deluxe skincare samples
The Result
The Kiehl’s 2024 Advent Calendar stands out because it reimagines unboxing. It’s not just about opening a package—it’s about experiencing a series of thoughtful, designed interactions that evoke joy, curiosity, and brand connection. The deign was also recognized by the Paperboard Packaging Competition with a Judge’s award.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
Advent designed with fluoresent colors and nested packaging.
Interior features fluorescent pink and 24 unique mini pillow packs.
