Related Success Stories:
Opportunity
As a leading provider of influencer kit packaging, JohnsByrne partnered with L’Occitane on the development of their Almond Shower Cream PR Influencer Kit. After initially working with the brand on holiday packaging and being impressed by our capabilities, speed-to-market and vertical integration, we were introduced to their PR Team.
Our Approach
- We held a discovery call to learn more about their objective to successfully launch a new Almond Shower Cream by leveraging a direct mail campaign targeting influencers
- We worked with the brand to develop a front lock mailer with an insert to hold and feature the new product
- The initial design has a smaller footprint but was revised to provide more space for promotional copy and graphics throughout the piece for more of an impact
The Result
The kit met the goal of creating buzz and traction for the product ahead of its market release. Online influencer feedback was very positive with many sharing their unboxing experiences.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
Front lock mailer with a full flood of graphics.
The interior features promotional copy and an insert to hold and promote the product.
Photos and videos shared online by influencers.
