Related Success Stories:
Opportunity
JohnsByrne partnered with adm Indicia and Maker’s Mark on the rigid box packaging development for their Greats of the Gate honoring Lexington’s legacy and vibrant culture.
Our Approach
- The outer box features a collar construction wrapped in soft-touch litho over chipboard, with embossed logos.
- Inside, a custom insert is die cut and folded to resemble the silhouette of a horse racing gate.
- This gate structure is visible immediately upon opening the box and delivers a memorable reveal.
- Tucked inside a coordinating tri-fold sleeve is a sequentially numbered certificate, accompanied by a ribbon pull to encourage interaction.
The Result
By combining functional structure, tactile richness, and long-term storytelling, the Maker’s Mark x Keeneland rigid box package doesn’t just contain a product; it delivers a premium, memorable experience that sets a new standard for collectible spirits.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
Rigid box with a collar construction wrapped in soft-touch finish.
Custom die cut interior resembling a racing gate.
Spot gloss letter as part of the 10-year collectible series.
