As part of our long-standing relationship with ADM, JohnsByrne was approached by our partners to manage the print manufacturing of the Maker’s Mark 2022 Holiday program. The scope of opportunity included creating a VAP that highlighted Maker’s Mark’s Chai Hot Tati recipe utilizing ceramic whiskey mugs as part of their exclusive holiday set.
The Maker’s Mark Holiday 2022 program was designed with sustainability in mind. As JB was tasked with capturing the 750ml bottle and mugs in packaging that would present at a high level, we also had to be strategic in sourcing materials that would support the contents of the set, safely. A variety of Kraft stocks were sourced to select one that would be high performing on press to achieve vibrancy and accuracy for the brand’s signature red.
The premium VAP packaging uses 100% recycled material including PCW content and is fully recyclable.
Our structural design team provided comps utilizing the selected materials to confirm the appearance and needed support for the contents.
Holiday gift VAP with whiskey mugs
High performing Kraft stock was selected to achieve the vibrancy of the brand's signature red
Uses 100% recycled material including PCW content and is fully recyclable