Osmia Skincare Packaging Refresh

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Opportunity

JohnsByrne partnered Osmia Skincare, an established clean beauty pioneer, on their bold packaging refresh. After 13 years, the brand wanted to unveil a new visual identity that reflected the brand’s clinical expertise, deep connection to nature, and unshakable commitment to skin health.

Our Approach

• We initially collaborated with Osmia Skincare to understand their current packaging and
• Our structural design team developed structural alternatives to improve both function and aesthetics. Ink drawdowns were provided for evaluation on the new PMS blue color.
• The packaging is printed on FSC Certified stock. The main line features the new blue PMS color highlighted with a soft touch coating and emboss on the logo. The craft series features an uncoated textured stock highlighted with copper foil and debossing on the floral pattern.

The Result

New look, same heart. “With so many ‘clean’ brands out there, it’s hard to know what clean actually means. We hope this new design brings clarity and simplicity for the consumer holding one of our boxes in her hand.“ – Osmia founder, Dr. Sarah Villafranco