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Rabbit Hole Mizunara

Related Success Stories: | Spirits | Promotional Packaging | Rigid Boxes


JohnsByrne has partnered with Rabbit Hole, for their one-of-a-kind Founder’s Collection Boxergrail and Raceking bourbon whiskey premium limited-edition packages. As Pernod Ricard was looking to update additional packaging for the Founder’s Collection, we were given the opportunity to develop new packaging for Rabbit Hole’s Mizunara.

Our Approach

  • JohnsByrne structural design team developed several concepts for evaluation
  • The concepts included an auto bottom folding cartons and a two-piece rigid set box with SBS insert


The brand decided to utilize a rigid box with hinged door design to match the premium look and feel of the Boxergrail and Raceking. The package features a linen-textured pattern as well as soft touch coating, embossing and hot foil stamp accents.

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