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The Nue Co Packaging Refresh

Related Success Stories: | Beauty & Wellness | Folding Cartons


The Nue Co, based in London, is a leading supplier of supplements using clean, sustainable and clinically proven ingredients. In 2023, JohnsByrne began partnering with the brand on their packaging refresh to update the overall aesthetic of the packaging.

Our Approach

The JohnsByrne team met with The Nue Co team to understand their brand direction and goals for the refresh. We then provided sample structures and materials to aid in the decision process.

  • With sustainability at the forefront of the brand, a 100PC stock with a felt finish was chosen as an earth friendly, higher-end material
  • Comps were developed for an elevated 3-piece telescoping carton structure for the new package design
  • Ink drawdowns were created using custom colors to match supplied targets including cream, green and kraft brown colors

The Result

The new package uses a 3-piece telescoping carton format with a 100PC felt finish stock, custom PMS colors and embossed & debossed logos. The result is an upscale package featuring a sustainable material that conveys the brand’s positive impact on the environment and high-quality clean ingredients.

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