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Overture TikTok Influencer Kit

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Overture looked to JohnsByrne to manage the print and fulfillment of the brand’s upcoming holiday program: an advent calendar filled with 31 branded merchandise items to create buzz around the platform. As TikTok has over 1 billion monthly users, the intent is for gifted influencers to create content around the unboxing experience all throughout the month of December.

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