Beauty Direct Mail Program

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Opportunity

Founded in 2014, Curology is growing skincare brand that’s making personalized skincare accessible across the country. This is accomplished by connecting patients with licensed dermatology providers to prescribe personalized formulas as well as offer dermatologist founded, developed and tested skincare products.

JohnsByrne produces cartons and specialty packaging for Curology and was engaged to manage and produce a direct mail program targeted toward inactive customers.

Our Approach

• JohnsByrne produced the postcard on a gloss stock with an overall matte varnish
• Prior to imaging, we processed the addresses to validate the data to include in the campaign

Solution

A high impact direct mail piece with an offer and QR code for redemption. The quick turn on the program provides Curology’s recipients a month to claim their offer.