Related Success Stories: | Spirits | Rigid Boxes
Opportunity
Adm Indicia working with Goose Island needed to communicate the heritage of its Heaven Hill Bottled in Bond collaboration while elevating a familiar cylindrical tube into an interactive presentation.
Our Approach
- Designed an extended lid that reveals additional graphics and messaging along the neck of the tube.
- Corrected the artwork for cylindrical distortion so logos and circular graphics appear properly proportioned after forming.
- Engineered two radius die cuts, including a half moon thumb notch that completes a circular graphic when assembled.
- Applied gold foil to the curved cutout edges and added soft touch coating for a premium tactile finish.
The Result
The finished tube creates an ‘untubing’ experience that reveals the story gradually. Rotating the package changes what appears through the circular openings, while removing the lid uncovers a second layer of content. Structural precision and tactile finishes give the limited spirit a presentation worthy of its heritage.
Let's Talk
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The package is designed as an interactive experience,
After opening the consumer is presented with the Goose Island and Heaven Hill collaboration stories.
