For the 2022 Holiday line, Lancôme was looking to create packaging featuring the flower pattern created in France. A digital comp of the pattern was provided for reference. The packaging solution would also need to be fully recyclable as part of L’Oréal’s commitment to sustainability.
- We translated the pattern into multi-level embossing with microetching combined with matte and gloss coatings to add dimension and fine detail
- For the gold, silver and rose gold foil, cold foil was used for the packaging and hot stamping for the inner paperboard trays
- FSC paperboard and chipboard were used along with paperboard tray, making the entire package recyclable
The entire packaging line features a very detailed and dimensional rose pattern across the set of 9 rigid boxes with sleeves and 18 folding cartons. By using the paperboard tray instead of the traditional vac tray and cold & hot foil instead of metallized materials, the entire packages are recyclable.
Premium recyclable folding cartons and rigid boxes
Foil decoration featuring microetching with multi-level embossing
Paperboard tray with a foil mask