Related Success Stories: | Consumer Products | Promotional Packaging
Opportunity
JohnsByrne partnered with HMT Associates, Mondelēz International, and long-time partner Weber Shandwick to bring an oversized OREO cookie concept to life for the limited-edition OREO x BTS launch. The objective was to create a memorable unboxing experience that captured the excitement of the collaboration while meeting aggressive budget and timeline requirements.
Our Approach
- Our structural design team developed a custom circular mailer inspired by the iconic OREO cookie, refining the concept through multiple rounds of development to achieve the desired look and functionality.
- To enhance the experience, heavy embossing was incorporated on the outer cookie design, cream filling, and interior graphics panel, creating depth, dimension, and a highly tactile presentation.
The Result
The completed PR mailer transformed the iconic OREO cookie into an oversized, dimensional packaging experience with immediate visual impact. Distributed to BTS and recipients around the world, the mailer generated excitement around the limited-edition collaboration and delivered a memorable unboxing experience that celebrated the launch in a unique and engaging way.
Video
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
The cover is enhanced with an embossed logo.
A dimensional insert on the lid adds impact to the experience
