Related Success Stories: | Consumer Products | Promotional Packaging
Opportunity
ePromos needed a Samsung promotional package that could stand out in a busy retail environment and encourage employees and customers to participate. The solution needed to feel consistent with the brand’s clean visual identity while turning the package itself into an interactive experience.
Our Approach
- Engineered a functional lock box that requires the user to select the correct key before accessing the contents.
- Combined 18 point and 24 point SBS paperboard with chipboard and Sintra reinforcement to support repeated handling and the working lock mechanism.
- Printed the SBS components in a four-color process with dull varnish, then precision die-cut and hand-varnish, then precision die cut and hand assembled each unit for reliable alignment and operation.
The Result
The Lock Box turns a routine promotion into a hands-on moment of discovery. Users must touch, test and unlock the package, which builds anticipation and creates conversation at the point of display. The reinforced construction protects the mechanism during transit and allows the experience to perform consistently across retail locations.
Let's Talk
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The exterior simulated the look of Samsung’s Galaxy phone .
The package included several paperboard keys to try and unlock the contents .
