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Opportunity
JohnsByrne partnered with Aeston West on the packaging for the launch of their new skincare brand. At the heart of the brand is a simple but powerful philosophy: duality by design.
Our Approach
- We collaborated with Aeston West to extend their quality by design to their secondary packaging
- Our structural design team developed concepts for evaluation
- Die cut windows on the front mimic the primaries and display the colorful inserts
- The packaging is enhanced with a soft touch coating and embossed foil logo
The Result
The concepts provided drove the inspiration for the final package design that’s an extension of the primary packaging. The packaging is a key component of its brand identity, designed to be both functional and aesthetically striking.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
The secondary packaging silhouettes the primary.
Insert cards seen through the die cut window add pops of color.
Coordinating slipcase with frameview tray featuring a blind emboss.
