Related Success Stories: | Beauty | Rigid Boxes
Opportunity
Develop a solution to support Lancôme’s objective for its Mother’s Day packaging to deliver a romantic, celebratory gift presentation that reflects the brand’s Parisian heritage and luxury craftsmanship.
Our Approach
- Constructed a two-piece rigid box using FSC Mix certified C1S litho wrap over FSC certified 60 point chipboard for weight and stability.
- Printed the wrap in four color process plus PMS inks, followed by gold foil and overall gloss UV for a luminous finish.
- Developed custom sculptured embossing with single level, multi level and domed details, striking the emboss deeper so it would remain defined after gluing and tight wrapping.
The Result
The completed box faithfully translates the Paris concept into a tactile Mother’s Day presentation. Gold foil and sculptured embossing catch the light across the lid, while the printed tray creates a coordinated product reveal inside. The rigid construction protects the detailed surfaces through retail distribution and gives the gift set the weight and presence expected from Lancôme.
Let's Talk
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The colorful and intricate artwork is enhanced with foil and single and multi-level embossing.
The all paperboard package features a paperboard tray insert.
